Rowan Yarn


The other day, while working, I decided to peruse the pattern books, looking for a crochet pattern that I could make as a store sample to feature the yarn we are selling. My current favorite is the Rowan Linen. I was very disappointed that I could not find one crochet pattern in any of the pattern books, so I decided to convey my dismay to the company:

I work in a yarn store, as an associate and crochet instructor. We sell your yarn and as such, we have some pattern books. Loving your linen, I looked through the book to find a crochet pattern I could make to promote yarn sales. THERE WAS NOT A SINGLE CROCHET PATTERN IN ANY OF THE ROWAN BOOKS. Needless to say, I am very disappointed. Not everyone knits!

I received the following reply:

Thank you for your recent e-mail.

We are sorry to hear that you are disappointed with the lack of crochet designs. We are a hand knitting company therefore, we do tend to produce many more knitting patterns however, you can view all of our crochet designs on the following section of our website.

Apparently, if one spends enough time around someone, their personalities can be transferred by osmosis. That someone is my freelance graphic/web design boss, who has a strong sales/marketing background. Here is my final reply:

Thank you for your reply. Below are some additional comments, which I hope you will take into serious consideration. Whether you do, or not, is entirely your choice as a company, but my many years working in sales and marketing, always has me thinking and willing to share business improvement suggestions.

As a yarn company, I suggest you start including at least one crochet pattern in your books. You are not selling hand-knitting, you are selling yarn, which is used by both crocheters and knitters.

I am also a designer, so a lack of crochet patterns is not my issue either. From a marketing perspective: In my store, we like to make something from the books provided as a store sample, so the customer can purchase the book and yarn at the same time and feel like they have a kit. Honestly, I don’t know whether or not the pattern books are for sale, but I am sure you can understand a customers sense of satisfaction knowing they have the pattern and the yarn to make an item.

One last thing to consider from a marketing perspective: by not including crochet patterns in your book an exclusionary perception could be developed by your customers. For instance, as a crocheter, I was put off that there was not one crochet pattern in all your books. This could potentially lead to a lost market. My belief is better to be inclusionary than exclusionary.

That’s all I have to say. I hope you will take my suggestions seriously, as I love your yarns and would hate to “exclude” you when it comes to making purchase decisions.

When I Think Of You Scarf

When I Think Of You Scarf
When I Think Of You Scarf
©A Hooker’s World

On da Hook: May 6, 2014
Off da Hook: May 7, 2014
Pattern: When I Think Of You Scarf by Hooker Leo (In Development)
Yarn A: Be Sweet Bambino Taffy (Fiber Content: 70% Organically Grown Cotton/30% Bamboo; Yarn Color: 883 Spearmint Gum; Yarn Weight: 4)
Yarn B: Be Sweet Bambino Taffy (Fiber Content: 70% Organically Grown Cotton/30% Bamboo; Yarn Color: 881 Salt Water Taffy; Yarn Weight: 4)
Hook: Bates US G/6 – 4.0 mm
Dimensions: 86 x 5 inches

I was so excited when I learned that the Skacel Zauberball Crazy yarn had come in, so Lenora and I could begin the updated Convergence sweater pattern pictured in the 2013 Crochet Special Collector’s Issue of Vogue Knitting. My excitement was quickly quelled when a phone call from Min indicated that she was going to make it as well, leaving only two balls left. I suppose I could start, as more yarn has been ordered, but I was really excited to begin my first top/sweater.

So, I started looking through the Rowan and Berroco books for a crochet pattern I could make as a store sample. I was sadly disappointed that the Rowan books only had knitting patterns. It’s not that I can’t knit, but as the crochet instructor at the store, I have to represent. The Berroco books were ideal as they explicitly indicated whether the item pictured was crocheted or knitted, saving time of perusing each pattern for determination. I am writing both company’s with my opinions.

Finally, Bruce suggested something out of the Be Sweet Bambino, which has just been marked down 25%. I had just seen the Mitered Squares Scarf by Annette Petavy on Ravelry and knowing I could make that without purchasing the pattern, I set to designing. Allow me to comment on the Be Sweet yarn at this point. It is a nice cotton/bamboo blend with – what one might describe as soutache – plied together. I am not an organic type of person, so I find the price point for the yarn to be exorbitant. I used the Bambino Taffy which is comprised of five colors that are tied/knotted – yes, knotted – together. Coincidentally, my pattern works out so that there is enough of each color within the skein for a single square.

The pattern includes my color scheme if you wish to duplicate the scarf pictured. Lenora prompted me to write up the pattern quickly, so she could purchase it for her daughter, who like Be Sweet yarn. While writing it up, I thought: “Why not ask her daughter to test the pattern and give it to her for free?” That is my plan and I’m sticking to it. I am awaiting confirmation from the daughter to test the pattern. Once it has been tested, I will make it available in the patterns section and on Ravelry.